Our commitment to ethical sourcing and sustainability
What is ethical raw cat and dog food truly, and why does it matter?
Ethical raw cat and dog food is about more than what’s written on the label, it’s about care, intention, and doing things properly. At NutriWolds, we believe ethical raw feeding means using high-welfare, carefully sourced ingredients, knowing exactly where they come and preparing delicious food that truly supports the natural needs of cats and dogs. A lot of our ingredients are sourced just a few steps from our kitchen. For example our herring is sourced from our human-grade supplier just a few meters away from our kitchen.
Choosing ethical raw food helps support better farming practices, encourages transparency, and ensures our cats and dogs are nourished with food that's as nutritious as it can possibly be!
Ethical Raw Feeding in the UK
Ethical raw feeding in the UK comes with unique responsibilities. Welfare standards, farming practices and sourcing transparency can vary widely, which is why understanding where ingredients come from and how they are produced really matters. At Nutriwolds, we work with UK-based suppliers, prioritising farmer-assured meat and full traceability so pet owners can feel confident about what’s in the bowl.
Choosing ethical raw dog and cat food in the UK also means supporting better systems closer to home. By sourcing responsibly and producing thoughtfully, we aim to contribute to higher welfare standards while offering fresh, biologically appropriate food that reflects the values of informed UK pet owners. Ethical raw feeding isn’t about perfection, it’s about making considered choices that genuinely make a difference and choices you can feel good about.
How NutriWolds approaches ethical raw feeding
We use high-welfare, farmer-assured meat with full traceability, so we know where our ingredients come from and how they were raised. Every protein is chosen for its nutritional value and quality, not because it’s convenient or cost-effective. This allows us to create raw food that supports the natural needs of both dogs and cats.
Transparency is key! We’re open about our ingredients, our processes, and our decisions, because we believe pet owners deserve clarity and confidence when choosing how to feed their animals. Ethical raw feeding should feel reassuring and we're here to support you, every step of the way.
Beyond the ingredients themselves, we also consider the wider picture. From 100% recyclable packaging to fully solar-powered fulfilment and production, we’re always looking for ways to reduce our paw print while staying true to our standards.
Frequently Asked Questions About Ethical Raw Feeding
How do I know if a raw food brand is truly ethical?
Look for transparency. Ethical brands are open about their sourcing, welfare standards and processes, and are happy to explain why they do things a certain way. We list every single cut of meat we use in our recipes. You'll know exactly whether we've used breast meat, thigh meat, fillet etc. We'll also tell you whereabouts in the UK we've sourced these cuts of meat. Ask us anything, we'll always provide an honest answer.
Does ethical raw feeding affect nutrition?
Yes, in a positive way! Using carefully sourced, high-quality ingredients supports better digestibility, nutrient availability and overall wellbeing. Ethical sourcing and good nutrition go hand in hand.
Packaging
We are very proud to say that our raw food is packaged in our signature colour, fully recyclable containers.
They're super durable, flexible and resealable, so they're perfect for re-purposing!
Our containers support a circular economy by keeping them in use for as long as possible, before they are recycled and turned into new products.