Our Story

Our Raw... our special raw recipes which are busting with full flavours and tantalising textures. 

At the heart of our philosophy is the careful selection of ingredients. We proudly source the majority of our produce from local UK ethical suppliers, with many nestled in the picturesque landscapes of Yorkshire. Our dedication to nature-inspired nutrition is evident in our use of Herb Fed Chicken from Edward’s Farm in York – a truly delicious product that brings your pet as close to nature as possible.

For our beef and lamb, we prioritise farmer-assured, grass-fed, and locally supplied sources. Even our rabbits come from higher welfare farms to ensure ethical practices. Our commitment to sustainability extends to our Scottish salmon and North Atlantic Sea herring, both sourced responsibly.

We use only fresh, organic vegetables, locally sourced near York, and every raw recipe includes SeaGrown Seaweed from the North Sea at Scarborough.

We take meticulous care in the production of our food and blast freeze all our raw food straight after portioning to lock in the freshness.

The sixteen exceptional flavours are carefully crafted to cater to all life stages, suitable for both cats and dogs across various breeds.

Our Packaging... Made from a range of natural products, including corn starch, cassava and eucalyptus fibre, our Eco Pouches are 100% compostable and biodegradable.

Having already been awarded a product and process innovation award, we know that we are on the right track and we hope you will join us on your own path to Fresh Feeding.